As customer experience has become central to business success in today’s digital era, organisations are reshaping their business strategies quickly to meet the evolving customer expectations. In the current-hyper connected world, businesses are utilising the latest technologies like AI, cloud, AR/VR, IoT and much more to gain a 360-degree customer visibility and cater to their personalised needs in a way that enhances business value.
Among the many technologies that enable businesses to be in an advantageous position in delivering the right experiences, big data stands out. Utilising big data provides insights into who is consuming the content to identify ideal buyers. The data gathered allows businesses to create an accurate persona and provide a personalised shopping experience. Besides, big data also enables better customer service through customer feedback and messages on different customer touchpoints. IoT, on the other hand, provides businesses with a plethora of touchpoints through which brands get closer to their target audience and engage them in a better manner. Although, such a strategy also helps businesses develop new products and services that delight the customers.
At this juncture, there are a variety of customer experience management solution providers available in the market that cater to the different needs of enterprises. To help them choose the company that best fits their requirement, CIOApplications Europe has compiled a list of top 10 customer experience management solution providers in Europe. The enlisted companies are the frontrunners in the market that provide a wide span of features. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs and CXOs.
We present to you CIOApplications Europe’s, “Top 10 Customer Experience Management Solution Providers – 2022.”