“In doing so, we take our clients’ innovations at the periphery, without disrupting their legacy and core systems. We leverage the ‘integration of innovation’ model to work around the legacy systems and gradually remove the resistance once the benefits of our solutions are realised.”

PHILOSHOPIC’s solutions are mainly custom implementations of its SMASH cloud-based framework that essentially acts as a unified hub for managing any digital B2C interaction. While SMASHRewards focus on enabling loyalty and rewards programs, SMASHCards power programs for pre-paid cards. The cloud-based framework includes SMASHVouchers for end-to-end omnichannel management of eVouchers. For personalised promotions based on behaviour, location, time and preferences of customers, PHILOSHOPIC presents SMASHPromote that enables targeted delivery and seamless redemption at the point of sale as well as converging social media with the point of sale, which turns social posts engagements into traceable in-store purchases. Enterprises can leverage SMASHEngage in reaching out to customers at the right time/place/platform, and enable targeted feedback collection, gamification and soon conversational chatbot assistance. PHILOSHOPIC also lets third-party providers utilise its platform to offer their services through SMASHConnect.

The PHILOSHOPIC team takes pride in engaging with its clients as trusted partners and more as co-workers than vendors. Before implementing the solutions, the team first gets in the client’s shoes and takes a deep dive into the current systems and processes in place. “We then try to co-exist usually through creative ideas and well-thought flexible integrations that enable an amazing customer experience while maintaining core as unaffected as possible,” explains Constantinou. Natively designed for the cloud, PHILOSHOPIC’s solutions are delivered through a pay-as-you-grow SaaS commercial model with a significantly low initial investment.

The prowess of PHILOSHOPIC’s solutions can be best explained with the success story of one of its clients, Tamimi Markets. A leading supermarket chain in Saudi Arabia, Tamimi Markets worked in close partnership with PHILOSHOPIC to design and implement a truly innovative set of programs in record time. These programs enabled customers to enjoy a seamless omnichannel experience without changing any of the legacy systems. Constantinou says, “We designed an app that greets customers as soon as they enter a store and pulls targeted promos while the customer has complete control of their promo coupons, loyalty points and money.” Furthermore, SMASHConnect solution enabled EMIs such as sKASH by Astro Bank in Cyprus or STCPay in Saudi Arabia to seamlessly process their mobile-app based payments through existing legacy retailer hardware and software, eliminating barriers to entry and massive investments.

Moving ahead, the company plans to add more innovations to its solutions, further unifying the customer journey across touchpoints to enable a truly end-to-end customer experience.