Sören Stamer, CEOBeginning with an initial focus on media and telecommunications, CoreMedia has been in the content business for over 20 years, assisting reputed brands to overcome the challenges of managing and monetizing enterprise content assets since 1996. Composed of pioneers, visionaries, trusted advisors, and fun-loving experts, the team at CoreMedia is adept at taking brands to the next level of their digital experience. With the power of their rich expertise, technology, and insights, CoreMedia enables brands to deliver great customer experiences through any device or channel.
The world of content has shifted away from the traditional single destination towards one residing in numerous systems—from eCommerce to marketing clouds to YouTube channels. CoreMedia serves as the hub to connect these systems and streamline the content for data access and sharing in real-time, and facilitates complete control over their customer experiences with a single, intuitive authoring environment. “We provide companies that use large monolithic systems with open APIs and an object-oriented event-based architecture to connect independent systems together, to allow for a rapid response to shifts in customer expectations and behavior,” states Sören Stamer, CEO of CoreMedia. The company offers an integrated tool set to automate and optimize the Digital Asset Management (DAM) process with a single click. CoreMedia also features an omnichannel editor and multi-language capabilities to store, edit, and access all content in an omnichannel format, enabling brands to orchestrate global drops and engage customers across multiple channels.
The company’s flagship product–CoreMedia Content Cloud–has been essential in enabling brands to orchestrate global drops informed by local insights at unprecedented speed, or to customize the digital signage inside brick-and-mortar flagship stores for a single customer. CoreMedia Content Cloud’s ability to access content anytime and anywhere from any integrated system, allowing the user to preview the customer experience across any device or context enables marketers to instantly implement important revisions. Content Cloud is also shaping the future of brick-and-mortar stores by leveraging artificial intelligence (AI) to automate repetitive tasks and enhance productivity, regardless of the platform for new personalized digital experiences. With this, brands can construct, experiment, and iterate multiple versions of text-on-image banners for various devices, aspect ratios, and image resolutions efficiently with a single click.
As Stamer puts it, Content Cloud is the 'missing piece' for creating and previewing digital experiences across every channel in the customer journey, via an open, best-of-breed, API-driven solution that possesses the scalability and speed to publish faster, integrate deeper, and streamline the customer journey. These open APIs, integration hubs, and pre-built integrations provide developers with the flexibility to seamlessly connect with both legacy and future systems. CoreMedia Content Cloud assists companies in creating and optimizing a single experience for up to 40 brands, 500 sites, 150 countries, 20 languages, 10 social platforms, and three commerce systems, maintaining brand consistency throughout the customer journey.
“We are committed to developing an open best-of-breed architecture with powerful hubs for augmenting our clients’ existing systems and enabling them to easily switch to more versatile ‘headless’ services that can be rearranged as required,” Stamer says. A headless content repository stores and utilizes enterprise assets with greater agility, while built-in experience orchestration allows editors to preview complex front-end customer experiences in real-time. Omnichannel content delivery options can assist with dynamic publishing across multiple touchpoints, allowing for unparalleled flexibility to design and deploy next-level shoppable experiences.
Recently, a top global jewelry retailer using Salesforce Commerce Cloud needed an improved brand presence and customer engagement to drive e-commerce sales. However, executing campaigns required lots of custom development and technical resources. CoreMedia’s unique ability to blend content with e-commerce functionality allowed the retailer to quickly construct new shoppable content such as blog posts, campaign pages, and shoppable videos, eliminating the drop-off between the brand pages and the product catalog. The retailer’s marketing staff was able to schedule campaigns directly, resulting in much faster turnaround times. “Within three months, the retailer seamlessly integrated shoppable content with Salesforce Commerce Cloud, went live, and raised their online sales by 61 percent,” adds Stamer.
CoreMedia takes great pride in its partnerships and integrations, including the innovative enterprise commerce solution, Elastic Path. Recognized by Gartner as a visionary in the Magic Quadrant for Web Content Management, CoreMedia’s team believes in the process of continuous innovation and is currently looking to enhance its data privacy compliance tools and omnichannel campaign management tools with additional AI, commerce, and marketing integrations. “We are working with Acrolinx and Siteimprove to improve content quality feedback integrations. We have also introduced multi- Artificial Intelligence (AI) integration APIs and are testing prototypes of VR/AR/mixed reality content,” Stamer explains. CoreMedia leads the charge to leverage AI and machine learning tools for supporting new forms of automation, thus increasing business user productivity and helping clients deliver refined targeted customer experience.
CoreMedia Content Cloud is the ‘missing piece’ for creating and previewing digital experiences across every channel in the customer journey
“We are committed to developing an open best-of-breed architecture with powerful hubs for augmenting our clients’ existing systems and enabling them to easily switch to more versatile ‘headless’ services that can be rearranged as required,” Stamer says. A headless content repository stores and utilizes enterprise assets with greater agility, while built-in experience orchestration allows editors to preview complex front-end customer experiences in real-time. Omnichannel content delivery options can assist with dynamic publishing across multiple touchpoints, allowing for unparalleled flexibility to design and deploy next-level shoppable experiences.
Recently, a top global jewelry retailer using Salesforce Commerce Cloud needed an improved brand presence and customer engagement to drive e-commerce sales. However, executing campaigns required lots of custom development and technical resources. CoreMedia’s unique ability to blend content with e-commerce functionality allowed the retailer to quickly construct new shoppable content such as blog posts, campaign pages, and shoppable videos, eliminating the drop-off between the brand pages and the product catalog. The retailer’s marketing staff was able to schedule campaigns directly, resulting in much faster turnaround times. “Within three months, the retailer seamlessly integrated shoppable content with Salesforce Commerce Cloud, went live, and raised their online sales by 61 percent,” adds Stamer.
CoreMedia takes great pride in its partnerships and integrations, including the innovative enterprise commerce solution, Elastic Path. Recognized by Gartner as a visionary in the Magic Quadrant for Web Content Management, CoreMedia’s team believes in the process of continuous innovation and is currently looking to enhance its data privacy compliance tools and omnichannel campaign management tools with additional AI, commerce, and marketing integrations. “We are working with Acrolinx and Siteimprove to improve content quality feedback integrations. We have also introduced multi- Artificial Intelligence (AI) integration APIs and are testing prototypes of VR/AR/mixed reality content,” Stamer explains. CoreMedia leads the charge to leverage AI and machine learning tools for supporting new forms of automation, thus increasing business user productivity and helping clients deliver refined targeted customer experience.
CoreMedia News
CoreMedia Partners with Translations.com to Reduce Time-to-Market for Global Content Publishing
CoreMedia Partners with Zilker Technology to Provide Roadmap to Help IBM® Customers Optimize eCommerce Investments
ARLINGTON, Va. and AUSTIN, Texas: CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced an exciting initiative with digital consultancy and systems integrator, Zilker Technology, to provide existing IBM® WebSphere® Commerce customers with a package of software and services designed to increase the value and ROI of their current eCommerce infrastructure. At the core of this initiative is a free three-hour consultation called "So, what now?", designed to help customers evaluate the best growth options for their platform.
"As long-term partners of IBM, we know customers have made a good investment with WebSphere Commerce. But we're also aware that the recent divestiture of the platform to HCL has raised some questions," said Jim Stirewalt, General Manager of North America for CoreMedia. "We've launched this partnership with Zilker to demonstrate to IBM customers that their platform provides the perfect foundation for orchestrating all their brand assets and facilitating next-generation customer experiences."
The offering combines Zilker's extensive experience solving complex technical challenges with CoreMedia's advanced content management capabilities and pre-built integrations with IBM's eCommerce and Marketing platforms. This combined solution increases the value of current WebSphere Commerce platforms by adding a wide range of omnichannel brand management capabilities, including in-store displays, websites, mobile apps, and digital billboards.
"We believe our combined solution with CoreMedia has the potential to be a game changer for the IBM Commerce community," said Rob Thomas, Zilker Technology Managing Partner and CEO. "This offer is designed to give them complete control over the future success of their brands, allowing them to augment an already powerful IBM stack with powerful new tools for innovation and competitive differentiation."
The offering begins with a consultative three-hour workshop to help customers evaluate strategic options, both long- and short-term. A key outcome of this workshop is a customized Content and Customer Experience (CX) maturity model to help IBM customers plan their digital future. The goal is to help companies accelerate time to market by up to 99%, allowing marketers and merchandizers to roll out compelling global campaigns in hours rather than weeks and enabling developers to quickly integrate any best-of-breed platform, touchpoint, or technology.
Companies seeking more information can visit the CoreMedia-Zilker landing page: https://l.coremedia.com/sowhatnow
"As long-term partners of IBM, we know customers have made a good investment with WebSphere Commerce. But we're also aware that the recent divestiture of the platform to HCL has raised some questions," said Jim Stirewalt, General Manager of North America for CoreMedia. "We've launched this partnership with Zilker to demonstrate to IBM customers that their platform provides the perfect foundation for orchestrating all their brand assets and facilitating next-generation customer experiences."
The offering combines Zilker's extensive experience solving complex technical challenges with CoreMedia's advanced content management capabilities and pre-built integrations with IBM's eCommerce and Marketing platforms. This combined solution increases the value of current WebSphere Commerce platforms by adding a wide range of omnichannel brand management capabilities, including in-store displays, websites, mobile apps, and digital billboards.
"We believe our combined solution with CoreMedia has the potential to be a game changer for the IBM Commerce community," said Rob Thomas, Zilker Technology Managing Partner and CEO. "This offer is designed to give them complete control over the future success of their brands, allowing them to augment an already powerful IBM stack with powerful new tools for innovation and competitive differentiation."
The offering begins with a consultative three-hour workshop to help customers evaluate strategic options, both long- and short-term. A key outcome of this workshop is a customized Content and Customer Experience (CX) maturity model to help IBM customers plan their digital future. The goal is to help companies accelerate time to market by up to 99%, allowing marketers and merchandizers to roll out compelling global campaigns in hours rather than weeks and enabling developers to quickly integrate any best-of-breed platform, touchpoint, or technology.
Companies seeking more information can visit the CoreMedia-Zilker landing page: https://l.coremedia.com/sowhatnow
Mobify and CoreMedia Team to Help Brands Create Faster, More Immersive Shopping Experiences
VANCOUVER, British Columbia and HAMBURG, Germany: Retail professionals and digital commerce leaders have long known that faster online shopping experiences and well-managed, inspirational content are key to high-quality customer experiences. Mobify and CoreMedia have announced a technology partnership combining Mobify’s Front-end as a Service for building fast, revenue-driving Progressive Web Apps, and CoreMedia Content Cloud’s Content as a Service (CaaS) for omni-channel content management and experience orchestration.
In retail’s complicated technical environment it remains an ongoing challenge to connect layers of systems from different vendors while embracing technology that engages customers and adapts across all touchpoints. Mobify’s Front-end as a Service leverages technologies such as Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP) to create faster, app-like web experiences that result in significant immediate revenue boosts. CoreMedia Content Cloud’s CaaS allows marketing teams to effortlessly compose inspirational content with pre-built integrations for all major ecommerce platforms including Salesforce, IBM, SAP and Elastic Path.
According to Mobify CEO Igor Faletski. “CoreMedia’s customers love their Content Cloud for its ability to help them effortlessly compose content and manage global campaigns effectively with instant omni-channel preview. They want to be able to leverage their work with a front-end that’s fast and produces measurable results. Now they can get a great front-end experience without waiting for multi-year custom builds or a lengthy replatforming.”
Added Karsten Reuter, SVP Product Management at CoreMedia, “Mobify’s expertise with enterprise PWAs that drive business results is an ideal pairing with CoreMedia’s experience composition tools for anyone who wants to implement a best-in-class eCommerce experience that’s mobile-first, has stellar performance, and combines eCommerce functionality with inspirational content that’s easy to use.”
Better together, Mobify and CoreMedia benefit digital teams with:
• Embedded management of digital assets, content navigation, page layouts and content items such as articles or collections, without having to deploy code changes
• Experience delivery via Mobify’s commerce PWA -- a proven front-end capable of driving 20% more revenue
• Improved agility through a headless commerce architecture, achieved by separating the front-end experience from the CMS and ecommerce platform
In retail’s complicated technical environment it remains an ongoing challenge to connect layers of systems from different vendors while embracing technology that engages customers and adapts across all touchpoints. Mobify’s Front-end as a Service leverages technologies such as Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP) to create faster, app-like web experiences that result in significant immediate revenue boosts. CoreMedia Content Cloud’s CaaS allows marketing teams to effortlessly compose inspirational content with pre-built integrations for all major ecommerce platforms including Salesforce, IBM, SAP and Elastic Path.
According to Mobify CEO Igor Faletski. “CoreMedia’s customers love their Content Cloud for its ability to help them effortlessly compose content and manage global campaigns effectively with instant omni-channel preview. They want to be able to leverage their work with a front-end that’s fast and produces measurable results. Now they can get a great front-end experience without waiting for multi-year custom builds or a lengthy replatforming.”
Added Karsten Reuter, SVP Product Management at CoreMedia, “Mobify’s expertise with enterprise PWAs that drive business results is an ideal pairing with CoreMedia’s experience composition tools for anyone who wants to implement a best-in-class eCommerce experience that’s mobile-first, has stellar performance, and combines eCommerce functionality with inspirational content that’s easy to use.”
Better together, Mobify and CoreMedia benefit digital teams with:
• Embedded management of digital assets, content navigation, page layouts and content items such as articles or collections, without having to deploy code changes
• Experience delivery via Mobify’s commerce PWA -- a proven front-end capable of driving 20% more revenue
• Improved agility through a headless commerce architecture, achieved by separating the front-end experience from the CMS and ecommerce platform
CoreMedia Strengthens Digital Experience Capabilities with Acquisition of BySide and Smarkio
With BySide and Smarkio, CoreMedia will offer a comprehensive and robust suite of tools for crafting, managing, and optimizing digital experiences.
CoreMedia, a global leader in Content Management and Digital Experience Platform (DXP) solutions, announces its acquisition of BySide, a pioneer in customer journey, engagement, and personalization technology and Smarkio, a reference in chatbot technology. These strategic acquisitions reinforce CoreMedia’s position as a comprehensive provider of solutions for crafting, managing, and optimizing digital experiences, as well as expanding its competencies in the areas of automation and Artificial Intelligence.
In today’s fiercely competitive market, delivering exceptional customer experiences is vital. Luxury brands demand exclusive concierge services, while businesses must captivate B2C customers with engaging and personalized experiences. Additionally, B2B buyers expect seamless digital sales with tailored selling options.
By integrating BySide and Smarkio, CoreMedia tackles these challenges head-on. BySide’s technology enables real-time personalized experiences across multiple channels, including Voice, Messaging, Video, and Live Shopping capabilities. Smarkio offers cross-cutting solutions in contact management, from chatbots to automation tools and lead management, with the aim of making the interaction process with customers and prospects more effective. These acquisitions solidify CoreMedia’s leadership in the DXP market, covering all aspects of the customer journey, thereby delighting customers, and significantly increasing conversion rates.
“Joining forces with CoreMedia is an exciting opportunity for us,” said Vítor Magalhães, Co-Founder and CEO of BySide. “We’re thrilled to bring our expertise in turning visitors into buyers to CoreMedia’s customers. Together, we will help companies achieve their business goals effectively and provide personalized experiences that drive engagement and loyalty.”
Marketing Technology News: MarTech Interview with Jennifer Griffin Smith, Chief Market Officer at Acquia
“We are delighted to welcome BySide and Smarkio to the CoreMedia family,” said Sören Stamer, Co-Founder and CEO of CoreMedia. “These acquisitions mark a significant step in our mission to elevate experience and drive impact. BySide’s and Smarkio’s innovative capabilities perfectly align with our vision, enabling us to offer a comprehensive solution that empowers brands to deliver exceptional experiences and achieve unprecedented conversion rates.”
BySide’s impressive client portfolio, including renowned brands such as MASMOVIL Group, Cetelem – BNP Paribas, and TAP Air Portugal, speaks volumes about its reputation for delivering exceptional customer-centric solutions. The integration of BySide’s and Smarkio’s powerful technologies into CoreMedia’s platform represents a substantial step towards creating a cohesive and immersive customer journey that encompasses digital marketing initiatives and sales interactions.
This acquisition reaffirms CoreMedia’s commitment to providing innovative digital experience solutions and highlights its focus on product innovation and responsible AI implementation. Along with the backing of OpenGate Capital, a global private equity firm specializing in business optimization across North America and Europe, CoreMedia is well-positioned to strengthen its leadership in the DXP market, serving a growing number of businesses seeking top-tier digital experience solutions.
CoreMedia, a global leader in Content Management and Digital Experience Platform (DXP) solutions, announces its acquisition of BySide, a pioneer in customer journey, engagement, and personalization technology and Smarkio, a reference in chatbot technology. These strategic acquisitions reinforce CoreMedia’s position as a comprehensive provider of solutions for crafting, managing, and optimizing digital experiences, as well as expanding its competencies in the areas of automation and Artificial Intelligence.
In today’s fiercely competitive market, delivering exceptional customer experiences is vital. Luxury brands demand exclusive concierge services, while businesses must captivate B2C customers with engaging and personalized experiences. Additionally, B2B buyers expect seamless digital sales with tailored selling options.
By integrating BySide and Smarkio, CoreMedia tackles these challenges head-on. BySide’s technology enables real-time personalized experiences across multiple channels, including Voice, Messaging, Video, and Live Shopping capabilities. Smarkio offers cross-cutting solutions in contact management, from chatbots to automation tools and lead management, with the aim of making the interaction process with customers and prospects more effective. These acquisitions solidify CoreMedia’s leadership in the DXP market, covering all aspects of the customer journey, thereby delighting customers, and significantly increasing conversion rates.
“Joining forces with CoreMedia is an exciting opportunity for us,” said Vítor Magalhães, Co-Founder and CEO of BySide. “We’re thrilled to bring our expertise in turning visitors into buyers to CoreMedia’s customers. Together, we will help companies achieve their business goals effectively and provide personalized experiences that drive engagement and loyalty.”
Marketing Technology News: MarTech Interview with Jennifer Griffin Smith, Chief Market Officer at Acquia
“We are delighted to welcome BySide and Smarkio to the CoreMedia family,” said Sören Stamer, Co-Founder and CEO of CoreMedia. “These acquisitions mark a significant step in our mission to elevate experience and drive impact. BySide’s and Smarkio’s innovative capabilities perfectly align with our vision, enabling us to offer a comprehensive solution that empowers brands to deliver exceptional experiences and achieve unprecedented conversion rates.”
BySide’s impressive client portfolio, including renowned brands such as MASMOVIL Group, Cetelem – BNP Paribas, and TAP Air Portugal, speaks volumes about its reputation for delivering exceptional customer-centric solutions. The integration of BySide’s and Smarkio’s powerful technologies into CoreMedia’s platform represents a substantial step towards creating a cohesive and immersive customer journey that encompasses digital marketing initiatives and sales interactions.
This acquisition reaffirms CoreMedia’s commitment to providing innovative digital experience solutions and highlights its focus on product innovation and responsible AI implementation. Along with the backing of OpenGate Capital, a global private equity firm specializing in business optimization across North America and Europe, CoreMedia is well-positioned to strengthen its leadership in the DXP market, serving a growing number of businesses seeking top-tier digital experience solutions.
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GlobalLink Connect provides an all-in-one solution to initiate, automate, control, track, and complete all facets of the translation process. The unique combination of CoreMedia Content Cloud and the extended localization workflow capabilities of GlobalLink Connect provide users with a comprehensive solution for managing global enterprise content with minimal effort and virtually no IT overhead. When combined with GlobalLink AI, CoreMedia Content Cloud users cut costs and time-to-market even further while still maintaining a high quality.
"We think that the integration of CoreMedia Content Cloud with Translations.com's GlobalLink Connect is a game changer for brands looking to expand their global reach," said Soeren Stamer, CEO and Co-Founder of CoreMedia. "They can now significantly increase the efficiency of their translation and publication workflows across multiple sites, channels, regions, and languages to improve the consistency, relevance, and impact of their digital brand experiences."
CoreMedia Content Cloud is an open, best-in-class, API-driven content solution that combines a headless content management repository and an omnichannel delivery engine with an advanced user interface that facilitates the real-time composition and preview of complex front-end customer experiences across different digital channels and devices. It provides the "missing content piece" for e-commerce and marketing automation platforms, empowering brands and retailers to create next-generation storefronts and content-rich, shoppable brand sites. Content Cloud makes it easy to blend real-time product information with multimedia marketing content to deliver consistent product messages everywhere.
CoreMedia's certified connector provides a range of advanced functionality to marketers and merchandisers who rely on Content Cloud and GlobalLink Connect to manage global, multi-language online experiences in CoreMedia Studio, Content Cloud's single, intuitive business user interface, including:
• Send content to GlobalLink Connect for translation into one or more languages with individual due dates in one or multiple workflows.
• Retrieve content automatically from GlobalLink Connect once the translation is finished.
• Automatically detect cancellations of submissions in GlobalLink Connect and cancel the translation workflow in CoreMedia Content Cloud.
• Receive notifications about completion, cancellation, import and communication errors in any translation workflow from GlobalLink Connect.
• Show in-context information such as the translation status from GlobalLink Connect on each piece of content inside CoreMedia Studio.
• Easily manage the connection settings to GlobalLink Connect per site hierarchy without IT involvement.
"Speed and accuracy are critical to ensuring effective global brand management," said TransPerfect President and CEO Phil Shawe. "CoreMedia Content Cloud and Translations.com's GlobalLink Connect technology integrate seamlessly to provide users with a familiar, single-platform solution to make global content publishing easy."